Hi, I'm Uttam Mojumder

Head of Growth and Marketing · Serfix Technology

Mar 2026 — Present

Building and scaling the growth marketing function from the ground up, aligning brand, performance, and product around a single growth roadmap.

• Built and scaled the growth marketing function from the ground up, aligning brand, performance, and product teams around a single growth roadmap.
• Launched data-driven acquisition campaigns across digital and performance channels, increasing qualified App Installs and Active MAU.
• Introduced AI-powered tools into the marketing workflow for content creation, campaign optimization, and customer insights — cutting turnaround time by 30%.

Head of Marketing · Shohoz

Oct 2024 — Jul 2026

Leading the largest online ticketing platform on an ambitious journey towards growth and profitability.

• Plan and execute marketing strategies to drive organizational growth and strengthen market position.
• Ensure consistent brand messaging and identity across all platforms to boost customer engagement.
• Develop and drive digital and performance marketing strategies (paid ads, email, social, SEO/SEM) to maximize ROI and reduce acquisition costs.
• Identify new sales channels and growth opportunities to expand customer base and revenue streams.
• Collaborate with cross-functional teams (sales, product, operations) for aligned execution and revenue impact.
• Lead, train, and motivate the marketing team to deliver KPIs and ROI-driven results.

Achievements

• Started video-first approach and refreshed brand content, modernizing communication.
• Increased engagement rate from 0.5% to 1.5%+ and boosted organic reach by 200%.
• Drove 60% business growth through continuous, insight-driven campaigns.
• Successfully launched offline activations after 4 years, reconnecting with customers on-ground.

Marketing Manager · Sheba Platform Limited

May 2024 — Sep 2024

Providing business growth with an efficient marketing approach for Sheba Manager.

• Led the marketing, creative, and CLM teams to drive brand visibility and customer engagement.
• Directed paid media strategy and performance optimization to maximize ROI and acquisition.

Achievements

• Relaunched the brand "sManager" as "Sheba Manager," strengthening positioning and market perception.
• Achieved 13% growth in new customer acquisitions through targeted campaigns.

Marketing Manager · Daraz Bangladesh

Jul 2022 — May 2024

Changing purchase patterns with the leading e-commerce platform of Bangladesh.

• Led brand marketing for Fashion and Electronics categories, driving double-digit growth in orders, buyers, and traffic.
• Planned and executed integrated campaigns (ATL, BTL, Digital) to strengthen Daraz's brand presence and category positioning.
• Managed end-to-end campaign operations including communication development, performance marketing, and market research to support customer insights and engagement.

Achievements

• Brought stronger consistency in brand messaging and media presence across the year, resulting in ~35%+ organic traffic growth.
• Executed 8 mega campaigns in two years with consistent marketing mix elements across all touchpoints.
• Spearheaded multiple large-scale campaigns, strengthening Daraz's position in Fashion and Electronics categories.
• Launched and established new brand identities including LOCALE, Daraz EBL Co-Branded Card, and Purno by Daraz.

Account Supervisor · FCB Bitopi

Dec 2021 — Jul 2022

Changing habits of people through creative content.

• Planned and executed 360° campaigns (ATL, BTL & Digital) for leading brands including IDLC, Unilever (Domex), SMC (OCP & ORS portfolio), Evercare Hospital Dhaka, Evercare Group, Mahindra & Mahindra Ltd, Pathao, ABC Real Estate Ltd, and Fakhirs Green Building Resources Ltd.
• Developed brand guidelines and creative collaterals ensuring consistency and strong market positioning.

Achievements

• Launched Mahindra & Mahindra, Domex, and BSRM Wires in Bangladesh.
• Domex campaign won the Grand Prix Award from Bangladesh Brand Forum in 2020.
• Consistently achieved 100% of business goals every quarter.
• Successfully onboarded 6 new clients, expanding agency portfolio and revenue base.

Account Executive · Asiatic EXP

Aug 2017 — Mar 2018

Built local marketing function for L'Oréal Bangladesh subsidiary as part of the core leadership team.

Achievements

• Successfully launched the "GO EXPLORE" platform for JPGL brand, strengthening consumer engagement.
• Planned and executed impactful BTL campaigns and activations for BATB (JPGL), enhancing brand visibility.